The Group
A European-rooted house of brands building trusted category leaders across international markets.
The group develops and scales brands through strong positioning, disciplined execution, and operational excellence. With a long-term approach, it is building a portfolio of enduring brands across multiple regions.
Explore Baltiaan
A closer look at the group’s portfolio, international presence, and operating model.
Our Brands
Baltiaan is building a growing portfolio of category-led businesses across international markets. Each brand is developed with a long-term perspective, supported by clear positioning, operational discipline, and sustained market development.
Our Presence
The group operates across EMEA and MENA and is building its presence in AMER as part of its long-term international expansion. This growing footprint reflects Baltiaan’s international outlook and its focus on building enduring businesses across multiple regions.
Our Approach
Baltiaan takes a disciplined, execution-driven approach to brand building. Across the categories and markets it enters, the group focuses on strong positioning, operational excellence, and long-term value creation.
2025 Performance Update
A year of international expansion and operating development
In 2025, Baltiaan continued to strengthen its operating performance through focused product selection, operational efficiency, and international scaling. During the year, the group introduced a new brand, expanded its footprint further across Europe, strengthened its positions in North America and other developed markets, and established its MENA headquarters in the United Arab Emirates. Supported by a fully remote, international, and multicultural team, Baltiaan continues to build a scalable brand group model with a long-term focus on trusted category leadership across markets.
International Expansion
Expanded presence across Europe, North America, and other developed international markets, supporting broader geographic diversification across key regions.
Operating Development
Growth supported by focused product selection, operational efficiency, and a scalable execution model across the group.
Organisation
A fully remote, international, and multicultural team working across functions, countries, and time zones.
Careers at Baltiaan
Baltiaan is building a fully remote, international, and multicultural team across functions and markets. We value initiative, execution, and collaboration, and we continue to grow through a distributed model that brings together talent across countries and time zones. Explore current opportunities and learn more about working with the group.
We are building a team for the long term, shaped by professionalism, ownership, and a practical approach to growth. Explore current opportunities and learn more about working with the group.
